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Demand Generation Manager

Location: Remote/Hybrid/In-Office – New York, NY
Full-Time | Marketing/Growth

About Yosi Health:
Yosi Health is a leader in pre-arrival patient intake and engagement solutions, transforming how healthcare practices interact with patients. Our platform streamlines administrative workflows, enhances patient experiences, and drives revenue growth for providers. As we continue expanding, we’re looking for a Demand Generation Manager to accelerate net new lead acquisition, optimize marketing performance, and position Yosi Health to be the segment leader.

About the Role – Is this You?
Yosi Health is looking to add a talented Demand Generation Manager to accelerate our company’s growth. We are looking for someone who wants to be part of a team that is making healthcare smoother and more pleasant for patients of medical practices. We want to bring on an energetic teammate who knows how to turn interested readers/viewers into potential buyers.
If you are a demand generation expert who knows how to engage B2B healthcare buyers, that dives into solve problems rather than arranging meetings to study the situation and explores out-of-box ideas, then you may be the person to lead Yosi Health’s demand generation efforts.

Key Responsibilities

Lead Generation & Funnel Growth

  • Develop and execute multi-channel campaigns (email, paid media, content, SEO, webinars, social media, etc.) to drive new net leads into the marketing funnel.
  • Identify and engage high-intent prospects through ABM (Account-Based Marketing) strategies and targeted outreach.
  • Design campaigns to target Yosi’s growth channels (EMR, Specialties, Org type, Region, Size etc).
  • Optimize lead nurturing workflows to move prospects through the funnel efficiently.

KPI Measurement & Performance Optimization

  • Define, track, and analyze key demand generation metrics, including MQLs, SQLs, conversion rates, pipeline influence, and ROI.
  • Use data insights to optimize campaign performance, improve lead quality, and increase conversion rates at every stage of the funnel.
  • Implement A/B testing and experiment with new strategies to enhance engagement and effectiveness.

Competitive & Market Analysis

  • Conduct competitive research to understand market trends, identify whitespace opportunities, and refine Yosi Health’s positioning.
  • Analyze competitor messaging, content, and demand generation tactics to inform Yosi Health’s go-to-market approach.
  • Monitor industry trends and prospect behaviors to proactively adjust marketing strategies.

Sales & Marketing Alignment

  • Collaborate with the sales team to ensure seamless lead handoff, scoring, and follow-up processes.
  • Provide insights on lead quality, campaign performance, and opportunities to refine sales enablement efforts.
  • Work cross-functionally to develop compelling assets (landing pages, whitepapers, case studies, webinars) that resonate with target audiences.

Paid Media & Digital Growth

  • Manage paid acquisition strategies (Google Ads, LinkedIn, retargeting, etc.) to drive high-intent traffic and generate leads at an efficient cost per acquisition (CPA).
  • Optimize SEO and content syndication strategies to increase organic inbound leads.

Qualifications & Experience

  • 6+ years of experience in demand generation, growth marketing, or performance marketing, preferably in B2B SaaS or healthcare technology.
  • Proven track record of driving net new leads and building full-funnel demand generation strategies.
  • Expertise in marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM tools (Zoho).
  • Strong analytical skills with experience in Google Analytics, A/B testing, attribution modeling, and KPI tracking.
  • Experience managing paid acquisition channels, SEO, and lead nurturing campaigns.
  • Strong competitive analysis skills—ability to research competitors and translate insights into actionable strategies.
  • Ability to work cross-functionally with sales, content, product marketing, and customer success teams.
  • Excellent project management and communication skills.

What Can You Expect From Us?

  • Exciting and meaningful work
  • Smart, dedicated and hard-working teammates who will run alongside you and support you
  • A chance to reinvent the patient and provider experience
  • A fast paced and dynamic environment
  • The opportunity to spread your wings and explore new things

Why this role is important to us?
The Demand Generation Manager role is critical to our growth efforts.  Yosi Health operates in a highly competitive space with various vendors that have substantially larger budget. However, Yosi has the most advanced platform available for the market. Our marketing team is where our growth begins and we need people on that team who are not only skilled at engaging audiences, but who also know how to collaborate well with fellow teammates – particularly sales.

Why Join Yosi Health?

  • Impactful Work – Play a key role in scaling a fast-growing healthtech company that positively impacts patient health.
  • Innovative Team – Work with a dynamic, results-driven team passionate about transforming healthcare.
  • Competitive Compensation – Salary, and benefits package and company culture.
  • Career Growth – Opportunities for professional development and advancement.