
Joelle Kirkland
ASSOCIATE CREATIVE HEAD
Associate Creative Head
A results-driven Digital Marketing Specialist with extensive experience in developing and executing data-driven marketing strategies that drive brand awareness, customer engagement, and revenue growth. Skilled in leveraging digital channels to create impactful campaigns and optimize marketing performance.
Key Skills:
- SEO & SEM: Expertise in search engine optimization (SEO) and search engine marketing (SEM), driving organic traffic and improving search rankings.
- Social Media Marketing: Proficient in managing social media accounts, creating content, and running paid ad campaigns across platforms like Facebook, Instagram, and LinkedIn.
- Content Marketing: Experience in developing content strategies, including blog posts, email newsletters, and video content, to engage target audiences.
- Analytics & Reporting: Strong ability to analyze campaign performance using tools like Google Analytics, Google Ads, and Facebook Insights, and optimize strategies based on data.
- PPC Campaigns: Skilled in managing pay-per-click (PPC) advertising campaigns, including budget management and performance tracking.
Professional Experience:
Company: Digital Innovations Co.
Position: Digital Marketing Specialist
Duration: August 2021 – Present
- Led the strategy and execution of digital marketing campaigns, increasing web traffic by 50% and generating a 20% increase in qualified leads.
- Developed SEO strategies that improved organic search rankings for target keywords, resulting in a 35% boost in website visibility.
- Managed social media platforms, growing audience engagement by 40% through paid ad campaigns and organic content.
- Analyzed campaign performance, providing actionable insights to refine marketing strategies and improve ROI.
Company: MarketReach Agency
Position: Digital Marketing Coordinator
Duration: May 2019 – July 2021
- Assisted in developing content strategies for clients, increasing website traffic and social media engagement by 25%.
- Managed email marketing campaigns, achieving an average open rate of 22% and click-through rate of 10%.
- Conducted market research to identify trends and target audience behaviors, leading to more effective and targeted marketing efforts.
- Worked closely with design and content teams to create visually appealing and persuasive ad creatives for digital campaigns.
Education:
- Bachelor’s in Marketing – University of New York, 2018
Certifications:
- Google Analytics Certified
- Facebook Blueprint Certification
- HubSpot Content Marketing Certification
Projects:
- E-Commerce Campaign: Led a digital marketing campaign for an e-commerce brand that resulted in a 50% increase in online sales within three months.
- Lead Generation Campaign: Developed a lead generation strategy for a B2B client that increased inbound leads by 40%, contributing directly to sales growth.
Mock Data for Portfolio:
- Project URL: www.joelle-kirkland-portfolio.com
- LinkedIn Profile: linkedin.com/in/joelle-kirkland