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Joelle Kirkland

ASSOCIATE CREATIVE HEAD

Associate Creative Head

A results-driven Digital Marketing Specialist with extensive experience in developing and executing data-driven marketing strategies that drive brand awareness, customer engagement, and revenue growth. Skilled in leveraging digital channels to create impactful campaigns and optimize marketing performance.

Key Skills:

  • SEO & SEM: Expertise in search engine optimization (SEO) and search engine marketing (SEM), driving organic traffic and improving search rankings.
  • Social Media Marketing: Proficient in managing social media accounts, creating content, and running paid ad campaigns across platforms like Facebook, Instagram, and LinkedIn.
  • Content Marketing: Experience in developing content strategies, including blog posts, email newsletters, and video content, to engage target audiences.
  • Analytics & Reporting: Strong ability to analyze campaign performance using tools like Google Analytics, Google Ads, and Facebook Insights, and optimize strategies based on data.
  • PPC Campaigns: Skilled in managing pay-per-click (PPC) advertising campaigns, including budget management and performance tracking.

Professional Experience:

Company: Digital Innovations Co.
Position: Digital Marketing Specialist
Duration: August 2021 – Present

  • Led the strategy and execution of digital marketing campaigns, increasing web traffic by 50% and generating a 20% increase in qualified leads.
  • Developed SEO strategies that improved organic search rankings for target keywords, resulting in a 35% boost in website visibility.
  • Managed social media platforms, growing audience engagement by 40% through paid ad campaigns and organic content.
  • Analyzed campaign performance, providing actionable insights to refine marketing strategies and improve ROI.

Company: MarketReach Agency
Position: Digital Marketing Coordinator
Duration: May 2019 – July 2021

  • Assisted in developing content strategies for clients, increasing website traffic and social media engagement by 25%.
  • Managed email marketing campaigns, achieving an average open rate of 22% and click-through rate of 10%.
  • Conducted market research to identify trends and target audience behaviors, leading to more effective and targeted marketing efforts.
  • Worked closely with design and content teams to create visually appealing and persuasive ad creatives for digital campaigns.

Education:

  • Bachelor’s in Marketing – University of New York, 2018

Certifications:

  • Google Analytics Certified
  • Facebook Blueprint Certification
  • HubSpot Content Marketing Certification

Projects:

  • E-Commerce Campaign: Led a digital marketing campaign for an e-commerce brand that resulted in a 50% increase in online sales within three months.
  • Lead Generation Campaign: Developed a lead generation strategy for a B2B client that increased inbound leads by 40%, contributing directly to sales growth.

Mock Data for Portfolio: